Vidal Sassoon
Introduction
Vidal Sassoon, an iconic brand in the beauty industry, has entrusted our team with transitioning its traditional retail to an online store. Our goal is to enhance the buying experience for customers while streamlining order management for the company.
My Role
Project Scope
Duration
Languages/Tools
- HTML
- CSS
- JavaScript
- jQuery
- Bootstrap
- Git
- Figma
Problem Discovery
Lack of Responsiveness and E-commerce Functionality on the Existing Website
Identifying Pain Points
Outdated, non-responsive website with no online shop, limiting accessibility and sales.
- Old-fashioned design lacking modern aesthetics.
- Potential negative perception of brand credibility due to outdated visuals.
- Absence of support for mobile devices.
- No toggle menu, making navigation difficult on smaller screens.
- No online shop for product purchases.
- Users restricted to viewing products without interaction or purchase options.
Final Outcome
Website Refresh: Redefining Vidal Sassoon's Product Offerings
Modern Design
Enhance user experience
Implement a contemporary design to enhance user experience and brand perception. The BEFORE and AFTER comparison is shown below.
Improved Responsiveness
Seamless browsing experience
Ensure full compatibility across various devices for seamless browsing and navigation.
Expanded Functionality
Create online store
Enable online product purchases and increase customer engagement.
Impact
Delivering key deliverables, meeting objectives and celebrating a successful pilot launch.
Increment in Q2 compared to Q1 since launch.
Increment in Q2 compared to Q1 since launch.
SEO Score resulted on PageSpeed Insights