Artware Goods
Introduction
Artware Goods, a shop specializing in artistic and creative goods in Hong Kong. This initiative aims to expand the business from traditional offline shopping to online retail, enhancing the buying experience for customers and streamlining order management for the company.
My Role
Project Scope
Duration
Languages/Tools
- WordPress
- JavaScript
- PHP
- CSS
- WooCommerce
- Elementor
- Polylang
Problem Discovery
Relying on Offline Platforms Limits Business Growth
Current User Flow
People browse product images on Facebook page and purchase products in-person.
Identifying Pain Points
Limited Reach and Visibility Due to In-Person Shopping
- Difficulties browsing products on Facebook.
- No organized categories or advanced search functionalities.
- Users had to manually scroll through posts and albums.
- Customers could only purchase products at in-person events.
- Sales were limited to exhibitions and pop-up stores.
- Excluded customers who could not attend these events.
- Inquiries were managed through Facebook messages.
- Lacked an organized system for order tracking and inventory management.
Site Mapping
The core experience is determined by the Shop, Product Detail, Cart, and Checkout pages.
Final Outcome
Artware Online Store
Organized shop page
Categorizing products by people’s needs.
Use filter to search artware based on product categories or price range. Arrange the products by choosing sorting options.
Streamlined Purchase Journey
Skipping the sign-in wall.
Accelerate the checkout process by bypassing account creation, passwords, and email verification.
Convenient Order Tracking
Access Order History and Processing Status
Users can checkout with an account to easily access their order history and tracking information, keeping them updated on order status and deliveries.
Order Management System
CMS Integration with WooCommerce
An integrated WooCommerce CMS streamlines order management, inventory tracking, and delivery, helping the company stay organized and efficient.
Impact
Delivering key deliverables, meeting objectives and celebrating a successful pilot launch.
Increment in Q2 compared to Q1 since launch.
Increment in Q2 compared to Q1 since launch.